Ad Sales 2:0: From Impressions To Impact

This month's CultureConnect episode delves into the evolving ad sales landscape, where cultural capital is rapidly taking precedence over chasing impressions. As sales teams pivot towards monetizing authentic cultural moments and passionate engagements, we explore how brands are connecting through culture, the levers to pull when algorithms act as gatekeepers, and closing the cultural loop with the precision of retail media to drive both immediate sales and lasting loyalty.Guests:●Oswald Mendez, CMO Canela Media●Audrey Cochran,  VP, Television and Digital Research, UrbanOne●Karen Vega, Partnership Advisor & Consultant, Former Paramount Advertising  ●Michelle Morgan, Brand Strategy Director, WPP UniteThe program was hosted by Janelle A. James, co-chair of the ARF Cultural Effectiveness Council and U.S. Head of Cultural Intelligence at IPSOS.