Ad spend vs. wishing and hoping to go viral

In this episode, Leah and Jess talked about a topic every business owner has likely wrestled with—ad spend vs. viral content. Jess opens up about her experience running ads for her service-based business, explaining how this approach provides her with a level of control over who sees her content and how her message is received. The key takeaway? Ad spend gives you control. You don’t have to rely on the unpredictable nature of viral content. Leah and Jess also talk about the crucial role analytics play in understanding ad performance. By carefully reviewing the results, you can make informed adjustments to ensure your strategy stays sharp. They also touch on a hidden benefit of ad spend—tax write-offs. It’s not just an investment in growth but can also provide some relief come tax time. Piece of advice from these amazing women: Successful businesses aren’t built overnight. It’s about being intentional, consistent, and patient, whether you’re relying on paid ads or waiting for content to gain organic traction. If you’ve been debating whether to invest in ads or hold out for viral success, this episode is for you. Tune in and get ready to make more informed decisions for your business. ---Got any questions?DM us on Insta: https://www.instagram.com/buildingamumpirepodcast/ Don't forget to share on your socials and tag @the.productivityqueen and @collectively_organised Stick around so you won't miss out on the latest episodes! Follow us on Spotify or hit + on Apple Podcasts! Don't forget to subscribe for more ass-kicking conversations!