EPISODE · Aug 16, 2024 · 29 MIN
Ad Strategy... What Agents Are Doing Wrong That Hurts Their $$$
from The Listings Lab Podcast With Jess Lenouvel · host Jess Lenouvel
Real Estate Agents! Your ads, like everything else, have to be psychologically driven. If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them…You might as well be putting 20 bucks in a shoe and lighting it on fire.Psychologically driven content and consistent nurture is the answer.A good lead generation ad is just the first step. I hear the same things sooo often from agents: “I’m running ads and not getting much…”“I took a FB ads class and it didn’t work…”“I tried FB ads and they don’t work for me…” And then when I start digging a little deeper…there’s no strategy …there’s no long-term nurturing plan…there’s no interest-based targeting …there’s no retargeting ads. My team and I see it every day.How many ads do you see a day? Thousands? Millions?How many do you click on? Only a few maybe.Sooooo? What does that tell you? You can’t just run any old ad and expect it to change your business. Marketing is just psychology…the science of influence.If you haven’t studied the pains, problems, fears, and desires of your target audience, then you haven’t done the bare minimum, in my opinion. Don’t try to shortcut things - it never works! So on this week’s podcast episode, I’m going to go over the ad strategy you NEED to be using when it comes to your paid ads… And I’m even going to be covering the most common mistakes I see so many agents make and how to fix them. Remember, you have to be a realtor AND a marketer to succeed today… If you're interested in joining my live Masterclass to learn how to Double Your Audience to Build Your 7-Figure Business, click the link below to save your spot! https://thelistingslab.thrivecart.com/double-your-audience-in-2024/ Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
What this episode covers
Real Estate Agents! Your ads, like everything else, have to be psychologically driven. If you’re boosting posts, setting up ads without targeting, and/or without the right psychology behind them…You might as well be putting 20 bucks in a shoe and lighting it on fire.Psychologically driven content and consistent nurture is the answer.A good lead generation ad is just the first step. I hear the same things sooo often from agents: “I’m running ads and not getting much…”“I took a FB ads class and it didn’t work…”“I tried FB ads and they don’t work for me…” And then when I start digging a little deeper…there’s no strategy …there’s no long-term nurturing plan…there’s no interest-based targeting …there’s no retargeting ads. My team and I see it every day.How many ads do you see a day? Thousands? Millions?How many do you click on? Only a few maybe.Sooooo? What does that tell you? You can’t just run any old ad and expect it to change your business. Marketing is just psychology…the science of influence.If you haven’t studied the pains, problems, fears, and desires of your target audience, then you haven’t done the bare minimum, in my opinion. Don’t try to shortcut things - it never works! So on this week’s podcast episode, I’m going to go over the ad strategy you NEED to be using when it comes to your paid ads… And I’m even going to be covering the most common mistakes I see so many agents make and how to fix them. Remember, you have to be a realtor AND a marketer to succeed today… If you're interested in joining my live Masterclass to learn how to Double Your Audience to Build Your 7-Figure Business, click the link below to save your spot! https://thelistingslab.thrivecart.com/double-your-audience-in-2024/ Do you have questions about The Listings Lab and our programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. https://www.thelistingslab.com/apply/
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Ad Strategy... What Agents Are Doing Wrong That Hurts Their $$$
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