Ad targeting and climate change
from Ad Age Marketer's Brief Hosted by Ad Age
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.
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How long is this episode of Ad Age Marketer's Brief?
This episode is 19 minutes long.
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This episode was published on January 31, 2024.
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