Ad Targeting in Amazon Smart Speakers

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

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This episode is 32 minutes long.

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This episode was published on August 22, 2022.

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