Ad Targeting in Amazon Smart Speakers episode artwork

EPISODE · Aug 22, 2022 · 32 MIN

Ad Targeting in Amazon Smart Speakers

from Data Skeptic

While we give attention to textual data on the web, many do not know the unique power of echo interactions with smart devices for ad targeting. Today, our guest, Umar Iqbal joins us to discuss his study on using Amazon Smart Speakers for ad targeting. He gave interesting revelations about how voice data is captured and analysed for ad purposes. Listen to find out more.

Episode metadata supplied by the publisher feed · Published Aug 22, 2022

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Ad Targeting in Amazon Smart Speakers

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