#AD11 Brand assety v praxi: Čo robí značku zapamätateľnou - Dušan Tatranský, Ján Andrejko

from ADMA x Kiavčin podcast · host ADMA x Rasťo Kiavčin

V novej epizóde ADMA x Kiavčin sa s Dušanom Tatranským z Promiseo a Jánom Andrejkom z Visibility rozprávame o značkách a o tom, ako ich budovať. Preberáme, čo sú brand assety a prečo sú pre značku kľúčové. Ako funguje distinktívnosť a odlíšenie od konkurencie, aj to, aké prvky by mala značka mať - od sloganu, cez zvuky až po logo. Diskutujeme o tom, ako zistiť, ktoré charakteristiky značky majú skutočný význam a čo si z toho môžu odniesť nielen veľké, ale aj menšie značky.

Episode metadata supplied by the publisher feed · Published Aug 31, 2025

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#AD11 Brand assety v praxi: Čo robí značku zapamätateľnou - Dušan Tatranský, Ján Andrejko

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