Adam Behnke: Growing the Game From the Ground Up

What does it actually take to grow a sport?This week, Mari Humberg and Nikki Maldonado are joined by Adam Behnke, COO of the Brooklyn Pickleball Team, to discuss the work happening beyond the professional level to help grow pickleball in meaningful and lasting ways.The conversation covers everything from Major League Pickleball and fan engagement to junior development, minor league competition, school partnerships, and the programs helping introduce new players to the game.Adam also shares his journey into pickleball, the lessons he's learned from building sports communities, and why creating opportunities for players of all ages may be the key to the sport's continued growth.Whether you're a fan of Major League Pickleball, involved in your local pickleball community, or simply curious about where the sport is headed, this episode offers a behind-the-scenes look at the people working to grow the game from the ground up.