Adam Boita - Marketing Director, NCS

Adam Boita is the Marketing Director for NCS (National Citizen Service): a summer development programme for young adults in the UK.NCS is a programme that provides the opportunity for 16-17 year olds to flourish at a myriad of group-based activities and events designed to develop personal and interpersonal skills. The programme concludes with the participants devising and actioning a community project of their choice.Seeking to re-energise its brand, NCS recruited Adam Boita as its marketing director. He began his career interning for the likes of Ogilvy, J Waler Thompson, D&AD, then moved to overseeing marketing for the likes of Playstation and Pernod Ricard.Topics of discussion include: Adam's journey, team autonomy, NCS beneficiaries, funding, influencer marketing, authenticity, and youth.This is Adam Boita’s Rocket Fuel———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Adam on LinkedIN (linkedin.com/in/adamboita)Check out NCS: wearencs.com/———————Podcast recorded pre-COVID19.If you want to find out more about NCS in light of the current Corona Virus outbreak please visit https://wearencs.com/coronavirus-update where they have support and resources for young people at this time' Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Adam Boita is the Marketing Director for NCS (National Citizen Service): a summer development programme for young adults in the UK.NCS is a programme that provides the opportunity for 16-17 year olds to flourish at a myriad of group-based activities and events designed to develop personal and interpersonal skills. The programme concludes with the participants devising and actioning a community project of their choice.Seeking to re-energise its brand, NCS recruited Adam Boita as its marketing director. He began his career interning for the likes of Ogilvy, J Waler Thompson, D&AD, then moved to overseeing marketing for the likes of Playstation and Pernod Ricard.Topics of discussion include: Adam's journey, team autonomy, NCS beneficiaries, funding, influencer marketing, authenticity, and youth.This is Adam Boita’s Rocket Fuel———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Contact Adam on LinkedIN (linkedin.com/in/adamboita)Check out NCS: wearencs.com/———————Podcast recorded pre-COVID19.If you want to find out more about NCS in light of the current Corona Virus outbreak please visit https://wearencs.com/coronavirus-update where they have support and resources for young people at this time' Hosted on Acast. See acast.com/privacy for more information.

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This episode is 50 minutes long.

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This episode was published on April 9, 2020.

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