Adam Chmielowski 'How brands can avoid being cultural parasites'

Series FourThis episode of 'The New Abnormal' podcast features Adam Chmielowski, co-founder at the specialist cultural insight and brand strategy practice, Starling Strategy, who work for clients including Google, Nike, PepsiCo, Pan Macmillan and the National Trust.Adam has worked in the insight and brand strategy industry for nearly 25 years, during which his interests have shifted towards using cultural rather than psychological / individualist approaches, as well as systems and sociological thinking, historical perspectives and a journalistic instinct for storytelling. No one project is the same, but all invariably involve helping brands see alternative paths to the future.He’s also a lecturer on cultural strategy at the University of Bristol’s School of Management, focusing on how the theory translates into practice. We discuss all of the above during the interview, along with his latest undertaking – an MRes at the Cabot Institute, exploring how brands construct sustainability campaigns as cultural strategies, using myth, promoting ideologies, reconfiguring systems and more. So…enjoy the episode!