Adam Corner on the power of marketing

Adam Corner is a Research Associate in the Understanding Risk research group at Cardiff University. His research looks at how people evaluate arguments and evidence, the communication of climate change, and the public understanding of emerging areas of science such as nanotechnologies and geoengineering. The interview focused on a recent article he wrote for Aeon magazine entitled 'Ad nauseam: the more we hate it, the more it agrees with us. How advertising turned anti-consumerism into a secret weapon': http://aeon.co/magazine/living-together/how-advertising-turned-anti-consumerism-into-a-secret-weapon/