Adam Cornwell: Turning CRM Strategy Into Sales Rep Satisfaction

What if success in Revenue Operations isn't just about hitting your numbers but changing the entire way your company thinks about them?  When spreadsheets and pipelines surround us, it's easy to forget the bigger picture: impact, strategy, and real operational transformation. But for Adam Cornwell, VP of Revenue Operations at Health Catalyst, data is the engine that powers more purpose-driven sales organizations.  In this episode of the Go-To-Market with Dr. Amy Cook podcast, Adam shares the behind-the-scenes story of how his team tackled a massive CRM overhaul not just by making changes but by measuring them. The result? A 40% improvement in sales rep satisfaction and a compelling case for data-driven decision-making inside the RevOps function itself. From revamping tech tools to navigating complex acquisitions, Adam opens up about the unique challenges and opportunities RevOps leaders face in healthcare today in a compelling conversation about purpose, strategy, and why revenue operations deserves a seat at the executive table. Don't miss this one!