Adam Ferrier - Redux

What this episode covers

This week we jump into the wayback machine to talk a little bit about beer branding. This is a redux version of a conversation we had back in 2015 with consumer psychologist, Gruen Transfer panellist and award wining ad man Adam Ferrier. We've talked a little in recent weeks about the Reschs Appreciation Society and the power of brand and why brands have a deeper appeal than just products. This is a fascinating chat about that power and our ability to lie to ourselves about a product to create an image of who we want to be to ourselves and to others. We've referred to this podcast a few times of late and thought today was an opportune time to replay it. We apologise for the quality of the audio but insist it's worth the listen. The usual Beer is a Conversation episode will be out tomorrow. Our partners Radio Brews News is proudly presented by Cryer Malt. With over 25 years in the field, Cryer Malt are dedicated to providing the finest brewing ingredients to help brewers create the foundations of a truly excellent beer. Your premium brewing partner and proud sponsors of Brews News. and this is Brews News Week. If you like what we do at Radio Brews News you can help us out by: Sponsoring the show Reviewing us on iTunes or your favourite podcasting service Emailing us at [email protected] to share your thoughts All letter writers will receive a brews news bottle opener and go into the draw to win a mixed six-pack thanks to our good friends at Beer Cartel who sponsor our letter for the week.

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