EPISODE · Oct 3, 2016 · 28 MIN
Adam Maude and Jessica Cash: Anatomy of the Challenger Sale
from B2B Nation · host B2B Nation
Adam Maude, a senior director at CEB, and Jessica Cash, head of sales and marketing solutions for new product development at CEB, were recent guests on B2B Nation. In this episode, we discussed the Challenger sale, why the Challenger method is more effective than traditional relationship building, and more!
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How long is this episode of B2B Nation?
This episode is 28 minutes long.
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This episode was published on October 3, 2016.
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