Adam Morgan on the cost of dull advertising

What this episode covers

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency for companies that want to drive growth) for sponsoring this year's effectiveness series. Learn more at www.GALE.agency

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 44 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on May 5, 2024.

What is this episode about?

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more...

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