Adam Platt – Twin Cities’ Business

In this episode of Leveraged Storytelling, host Arick Wierson sits down with Adam Platt, editor of Twin Cities Business, a publication that has long helped shape Minnesota’s business conversation—and is now expanding its voice under his leadership. They dive into what it means to cover business news in the state today. They Discuss walking the line between reporting and commentary and making sense of the broader forces shaping Minnesota’s economy. Platt also shares his perspective on the evolving role of business media as local stories increasingly carry national weight. The conversation also touches on Minnesota’s moment in the national spotlight and how that pressure is reshaping both the business environment and the media’s role in covering it. Editor’s note: This episode was recorded at a time when Minnesota was at the center of national attention due to a surge in federal immigration enforcement activity in the Twin Cities.