Adam Robinson on Founder-Led Content, Billion Dollar Challenge & the TRUTH about B2B Growth in 2025

Welcome to the EventShark TV Podcast, where we break down all things LinkedIn and ways to grow your B2B business with a content-first approach.In this episode, we sit down with Adam Robinson founder of Retention.com and RB2B, who bootstrapped to $25M ARR by going all-in on founder-led LinkedIn content.We get into:— Why most B2B content is still unwatchable— What actually works on LinkedIn in 2025— Whether Adam regrets spending $300K on his “Billion Dollar Challenge” YouTube series— The real story behind the 6sense cease & desist— And Adam trying to decode Italian brain rot memes 😂This episode is a masterclass in founder-led growth, building in public, and breaking the rules of B2B content.👇 Full timestamps0:00 Intro3:12 AI isn’t replacing your writing, it’s enhancing it6:20 Adam wants to be the best in his lane9:20 Adam’s Billion Dollar Challenge15:03 Creating art vs creating content18:40 Creating art in the B2B Sales space20:26 How to create interesting building in public content22:22 The perfect founder led strategy in 202526:53 Trying to pivot build in public to more analytical & educational approach30:28 The 6sense cease & desist story34:47 Keep RB2B or retention.com if you had to pick one?36:09 How to measure content success 40:35 Adam is product + content obsessed43:14 If LinkedIn is gone tomorrow, what would you do?46:46 Countdown Quiz 54321 Challenge50:43 Italian Brainrot52:13 Outro#linkedin #marketing #podcast