Adam Saraceno | Kickstarter 101 | Peak Design

Adam has been with Peak Design since nearly day one. Working on multiple fronts within the company he's been instrumental in designing (even if by accident) the success of each Peak Design campaign on Kickstarter.   Sometimes crowdfunding is viewed as this magical site where people can show up and give you money - no questions asked. Adam debunks this and in this episode talks about Peak Design's history with Kickstarter as well as things to consider when launching a crowdfunding page.   From the episode:   "The important thing you can do when it's your first time is to establish trust and goodwill." "We were able to do that and show people. I think it helped us parlay a successful campaign into a business that was immediately thriving and immediately profitable."    "Bang for your buck, I can't think of a higher ROI, more impactful way to build awareness and buzz around a product."   "Because of our Kickstarter roots, we learned very quickly, how much being transparent, sometimes to a fault is beloved by your community."   "In my opinion, the thing that makes a Kickstarter successful isn't actually the video. It's the thing you're making."   Follow Peak Design: @peakdesign   - Produced by: Port Side Productions www.portsidepro.com @backcountrymarketing @portsideproductions @coleheilborn