Adam Yokum #92

Adam Yokum grew up in the mountains of West Virginia with no music industry connections, no blueprint, and no recording studio within two hours of his house. Today he's touring cities, dropping albums with artists he used to listen to as a college kid, and building one of the most intentional careers in independent music. This is how he got there. In this episode we talk about the spiritual awakening that changed everything, how Gretzky came together when a coworker DM'd a snippet to Mike with zero connection between them and Mike jumped on it purely off the music, the story behind his collaboration project with Ollie Joseph, and the philosophy behind Water Your Roots — his sequel to Evergreen built around maintaining growth instead of chasing it. We also get into why he prioritizes quality over quantity in both music and merch, what he'd do differently if he could start over, and why all his goals for 2026 are process-based rather than metric-based. If you're an independent artist trying to build something real from nothing — this one's for you. 🎧 Listen on Spotify & Apple Podcasts 🦇 New episode every Wednesday Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.