Adapt or Fail; Liquidation is Experiencing MAJOR Changes | Built By Liquidation Ep. 11

Liquidation is getting more expensive, more transparent, and far less forgiving - and if you are still buying like it is 2021, you are already behind. Mike Lavigne breaks down why the old playbook is breaking, what Target's manifested shift really means, and how smart operators are adapting before the market forces them out.Zac and Mike get brutally honest about the state of the liquidation business right now: slow summers, tighter margins, staffing headaches, and the growing gap between people who can pivot and people who get stuck chasing yesterday's deals. Mike explains why unmanifested loads are no longer the gold standard, how manifested pricing changes the math on Target, Sam's Club, and Amazon, and why brand value matters far more than the number printed on a manifest.You will discover:Why Target clothing that once moved at 85 cents to $1.25 can now be priced well over $2 a unitHow MSRP gets abused in liquidation math and when it actually mattersWhy some loads look profitable on paper but collapse once you factor in real cost, freight, and processingHow live selling on Whatnot changes the buying strategy completelyWhy diversification outside liquidation may be the smartest move in the industry right nowMike also shares what has worked for Med City Auctions, including his approach to free-shipping Whatnot sales, local walk-in volume, and selective buying that matches how he actually sells. Zac adds his own lessons from scaling too fast, overextending on warehouse space and labor, and learning that the fastest way to lose money in liquidation is to stop treating it like a business that can disappear overnight.This conversation is a wake-up call for resellers, pallet buyers, and anyone tempted by the current hype. If you want the truth about where liquidation is heading - and how to stay profitable while everyone else is getting sticker shock - this episode is essential listening.