Adapting Tech Marketing Strategies in a Challenging Economy with Ross Chapman

from Spotlight on B2B Marketing · host Karen Lloyd

In this episode, host Karen Lloyd sits down with Ross Chapman, a seasoned marketing leader with over 16 years of experience driving revenue growth for B2B SaaS technology companies including Aptitude Software and PortSwigger. Join us as Ross shares his insights on how to adapt tech marketing strategies in today's challenging economy. Together we delve in and discuss the importance of customer-centric approaches, the efficient use of available resources in times of tight budgeting, and the importance of a commercial outlook for all marketers.Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk

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This episode is 34 minutes long.

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This episode was published on September 16, 2024.

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