Adapting Through the Ages: The SmithBates Marcomm Solutions Story

In this episode of the Small Business Breakthrough Podcast, host Jason interviews Kendra Santiago, co-owner of SmithBates Marcomm Solutions. Kendra discusses the company's extensive history as a printing business, their evolution to incorporate digital marketing, and their comprehensive service offerings including graphic design, large-scale print production, fulfillment, promotional items, apparel, and more. She shares her journey from a customer to a co-owner, emphasizing the importance of relationships and business acumen in the transition. Kendra also talks about the company's future initiatives, including the expansion of fulfillment services and the development of trade show booths, while highlighting her personal challenges and the lessons learned from them. The interview wraps up with fun lightning-round questions and essential contact information for those interested in Smith Bates. 00:00 Introduction to the Podcast 00:15 Meet Kendra Santiago of SmithBates Marcomm Solutions 00:37 Smith Bates: A Century-Old Business Adapting to Modern Needs 01:41 Transitioning from Print to Digital Marketing 03:23 Kendra's Journey to Business Ownership 05:32 Challenges and Growth in Business Ownership 06:59 Smith Bates' Unique Value Proposition 09:44 Exciting New Initiatives at Smith Bates 11:03 Future Plans for Smith Bates 13:06 Lightning Hot Seat Questions 15:45 Conclusion and Contact Information