Adapting to Change with The Standard’s Steve Cording

Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London.  Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape.  Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies.  00:00 Introduction to Steve Cording and His Role06:06 The Evolution of The Standard08:49 Adapting to Change in Media11:55 Team Dynamics and Learning15:02 Skills and Adaptation in a Changing Environment18:07 The Impact of AI on Media21:07 Future Predictions for Media and Audience Engagement26:30 The Importance of Affiliate Partnerships and Loyalty27:18 Multi-Platform Strategies for Modern Brands29:47 Adapting to Change30:35 Support and Optimism for the Future32:03 The Role of Sports in Media Engagement32:57 Navigating Redundancies in the Media Industry36:10 Transitioning from Editorial to Sales39:06 The Role of Video in Sales Communication41:03 Advice for Newcomers in the Industry42:12 What Makes a Great Salesperson?45:30 OnBD Quickfire Questions If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.