Adapting to Changing Buying Processes & the Rise of AI

Heidi Solomon-Orlick, Founder and CEO of GirlzWhoSell, reflects on her biggest challenges during her 30-year sales career—including lengthening sales cycles, misalignment between sales and marketing, and the increase in decision-makers in buying processes. Looking forward, Heidi is finding the balance between using AI and new tools to improve efficiency while staying true to her human-first sales approach.Chapter Title > 00:42About the Pioneer > 00:46Biggest Challenge > 05:35Looking Forward > 12:08100 Pennies > 17:06Final Thoughts > 24:15View the 100 Pennies Game: Click Here!Follow Heidi Solomon-Orlick on LinkedInFollow Ariana Shannon on LinkedInAbout this PioneerHeidi is the Founder and CEO of GirlzWhoSell, an organization that aims to close the gender gap in B2B sales and build the largest pipeline of diverse, early-stage female sales talent. She offers training, mentoring, and career coaching to young women from underrepresented communities who want to pursue a sales career. Heidi is the Editor and Author of Heels to Deals: How Women Are Dominating in Business-to-Business Sales, a highly acclaimed and award winning book that features the stories and insights of more than 30 women in distinguished sales roles. She is a LinkedIn Top Voice, is ranked in the Demandbase Top 100 Women in Sales and was recently recognized as a Top 50 Women Leader in New Hampshire.