Add Audio to Your Business - Why Podcasting Works... with Your Fairy Podmother®

In this special solo episode of It’s Your Business, KLG (Your Fairy Podmother®) shares the story behind her 25+ years in audio, from radio news and presenting to podcast production and training.Kath breaks down what a podcast really is, why audio is one of the most underrated tools in business marketing, and how local businesses can use podcasting without the pressure of weekly episodes forever.You’ll also hear why adding audio versions of newsletters, updates and FAQs can boost accessibility, build trust faster, and help your message reach people who simply will not read another email.Finally, Kath introduces Poducation CIC, a new not-for-profit focused on podcasting education and digital skills for people who are not in education, employment or training, and invites local businesses to explore CSR partnerships that create real outcomes.In this episode, we cover:What a podcast is (and what it is not)Why audio fits into real life better than many formatsHow radio skills translate directly into podcastingEasy podcast ideas for busy businesses (including audio newsletters)How podcasting supports visibility, credibility and long-term marketingWhat it’s like working with Kath as your podcast producer and mentorIntroducing Poducation CIC and how businesses can support the missionLinks and contactBook a pod-chat: https://www.fairypodmother.co.uk/pod-chatWebsite: www.fairypodmother.co.ukEmail: [email protected] CICEmail: [email protected] to actionIf you’re a local business and you’re curious about starting a podcast, adding audio into your marketing, or exploring a CSR partnership with Poducation CIC, book a pod-chat and let’s talk.Want to start YOUR own Podcast? Your Fairy Podmother®️www.fairypodmother.co.uk