Additive Manufacturing, Subtractive Bullshit Brian Hiatt

Brian Hiatt started Dry Mountain unintentionally to disrupt the outdoor industry through additive manufacturing. He's solving real problems through small-batch production in an industry that hasn't truly innovated in decades. Growing up in a farming community in Utah and working as a handyman taught him to get creative and solve problems instead of waiting for someone else to do it. His mission goes beyond selling products he wants to onshore manufacturing, educate people about why public lands matter, and prove you can create quality gear in America at prices people will actually pay. We talk about how new technology can actually work with old traditions, why consumers need to be reeducated on price versus value when you're paying for better quality, and what he's building that could change how people think about outdoor gear.Highlights:Why real innovation in the outdoor industry stopped decades ago and got replaced by iteration and drop-shipping based on marketing metrics.How additive manufacturing and small-batch production make onshoring possible without requiring massive capital investment.The importance of believing in your product enough to be your own biggest customer before expecting anyone else to buy it.Why never stopping learning and asking questions that lead to more questions is the only way to actually solve problems.How YouTube University and self-teaching through trial and error beats traditional. education for people with ADHD and hands-on learning styles.Make sure to subscribe to Blue Collar BS where we explore how different generations approach work, leadership, and building careers in the trades. Every episode tackles the gap between what you're told should work and what actually works when you're running a business in the real world. Who do you want to hear from next? Drop us a message with guests you'd love to see on the show.Get in touch with Brian:WebsiteLinkedInInstagramFacebookGet in touch with us:Check out the Blue Collar BS website.Steve Doyle:WebsiteLinkedInEmailBrad Herda:WebsiteLinkedInEmailThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrpOP3 - https://op3.dev/privacy