Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)

from SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators · host Society for Healthcare Strategy & Market Development

Join Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Relations and Communications course in 2023, will highlight the progress made and lessons learned.

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This episode was published on May 1, 2024.

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