Addressing today's retail challenges

Musab Balbale, SVP, Chief Merchant, discusses how CVS Pharmacy is meeting evolving consumer needs and adapting to economic uncertainty.• CVS Pharmacy is finding new ways to excel in the three tenets of retail: providing great value, selection and service.• Our team takes a strategic, customer-first approach to selecting every product we carry. We’re particularly proud of the evolution of the CVS Store Brands portfolio, including Joyward, our new holiday brand.• "One of our focuses has been how we really position our store at the center of the community," Musab says, explaining that CVS does this by bringing in the products community members want at more competitive prices.