Adelaide Is Hot -Doubles Business Events Revenue Goal - CEO Damien Kitto with Graeme Kemlo

- Adelaide, once known as the city of churches, has certainly kicked up her heels and hitched her skirt to take on the east coast destinations in oreder to win lucrative business events for the city, now knkwn as Festival City. Graeme Kemlo was there last week as the Fringe Festival ran, with about 150 others participating in Destination South Australia This is the 21st staging of this event where it sees the local industry meet buyers from around Australia – and this year international buyers – who want to hold business events in Adelaide. Adelaide is now a hot destination, having won a 10 year deal to stage five mining conferences formerly held in Sydney, it has more than doubled its target revenue for this fiscal year and there’s another quarter still to go. Graeme speaks with Damien Kitto of Business events Adelaide. Photo Graeme Kemlo