Adidas Ad Sparks Global Backlash | Dubai News

Adidas is under fire for a controversial ad campaign in Israel promoting a “Single Shoe” program that lets amputees buy one shoe at half price — featuring Shalev Biton, an Israeli soldier who lost a leg in 2021. The move sparked outrage after critics highlighted the thousands of Palestinian amputees in Gaza, calling the ad tone-deaf and politically charged. Celebrities like Javier Bardem joined calls for a boycott, forcing Adidas to issue an apology, clarifying the campaign was locally created in Israel and never intended to offend. While the initiative aims to promote inclusion, it’s become a flashpoint over geopolitical sensitivity, exposing how even well-meaning campaigns can ignite global controversy. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/ce645a50ccaef208