EPISODE · Jul 14, 2026 · 4 MIN
Adidas Picks Omnicom, and Havas Books Three Headlines
from Advertising in Five
Adidas Awards Global Media Account To Omnicom. Adidas has appointed Omnicom Media Group to a reported $512 million global media account, one of the year's largest disclosed reviews ahead of the 2026 World Cup. (Brand Spur, Bizcommunity.com, Marketing Magazine Asia) FTC Settles With Havas, Completing Holdco Sweep. The FTC has reached a proposed settlement with Havas, the last of the 'Big Six' ad holding companies to resolve alleged brand-safety collusion, closing the regulatory sweep. (storyboard18.com) Havas Media Named Media AOR For Farmers Insurance. Farmers Insurance has appointed Havas Media as its media agency of record after a review, adding a reported $51.5 million account as sector media reviews continue. (MediaPost) Also moving today: £84bn at stake as industry faces ultimatum on AI skills (decisionmarketing.co.uk) Pitch Wrap - Publicis, Zenith, Omnicom, UM, Kaimera, WA Government, Yango, Dentsu - AdNews (adnews.com.au) Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half (Digiday, Digiday) Visit California Selects Gale As Global Brand AOR (MediaPost) ANZ closes in on media agency decision (Mumbrella)
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Adidas has handed its roughly $512 million global media account to Omnicom Media Group after a review against WPP and Publicis, ending an eight-year run for EssenceMediacom, per Campaign, Brand Spur and Bizcommunity. Storyboard18 reports the FTC has reached a proposed settlement with Havas, making it the last of the Big Six holding companies to resolve allegations they colluded on brand-safety standards, while MediaPost reports Farmers Insurance named Havas Media its media agency of record on an account COMvergence sizes at about $51.5 million. Also moving: a UK report warning £84 billion is at stake without faster AI upskilling, Samsung awarding media to Publicis, and PHD Melbourne defending the ANZ Bank account against Atomic 212.
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Adidas Picks Omnicom, and Havas Books Three Headlines
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