Adiós al Marketing de Guerrilla Digital - Marketero Digital 091

from Marketero Digital · host Marketero Digital

Hola y Bienvenidos a un nuevo episodio del Podcast Marketero Digital!"Cuentas claras, amistades largas"... y esta semana, las plataformas nos pasaron la factura. 🧾En este episodio del Podcast Marketero Digital, analizamos una semana crítica donde se terminó la improvisación. Del 18 al 25 de enero, los gigantes tecnológicos cerraron las puertas a las integraciones "caseras" y cambiaron las reglas del juego financiero.🔥 La historia de esta semana:🛠️ El Ultimátum de los CRMs: Salesforce depreca las Connected Apps tradicionales y HubSpot lanza auditorías para Agentes de IA en correos. Si tu integración es "hechiza", prepárate para que deje de funcionar.💳 La Alianza Financiera: Mercado Pago se integra nativamente con Salesforce Commerce Cloud. La data de transacción (lo que pagas) se une con la data de gestión (quién eres).💬 El Golpe al Bolsillo en WhatsApp: Empiezan a llegar los reportes con el nuevo modelo de cobro "por mensaje". El marketing de "bombardeo masivo" se vuelve financieramente insostenible.💡 El Insight de la semana: Ha muerto el "Marketing de Guerrilla Digital". Ya no puedes operar con alambritos y herramientas gratuitas. 2026 exige infraestructura Enterprise o te volverás incosteable.🥊 Reto Marketero: El "Simulacro de Incendio". Si tu integración principal fallara mañana por estos cambios de API... ¿tienes un plan manual o paras la venta?🚀 Dale Play antes de que te llegue la factura de las plataformas.#SalesforceUpdate #HubSpotAI #WhatsAppBusinessAPI #MercadoPago #InfraestructuraDigital #MarketingAutomation #PodcastMarketero #NoticiasTech

Episode metadata supplied by the publisher feed · Published Jan 26, 2026

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Adiós al Marketing de Guerrilla Digital - Marketero Digital 091

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