Adjusting the Mindset About Your Station Website

For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/adjusting-the-mindset-about-your-station-website.   Today we want to talk about your mindset regarding your radio station website.  Why do you have a website for your radio station?  Is it simply to have a place to direct people to listen online?  Is it because you know every business should have one, and so you do as well?  Or is it to make more money?  Hopefully, your priority is “making more money.”   - Have a Digital-First Mindset We advocate thinking of your station website as another radio station that simulcasts, in text and images, everything you do on-air.     - Program Your Website Like a Radio Station We recommend programming your website just as you would your radio station.  What can we do to keep visitors returning tomorrow and the next day?   - Choose Content that Works for Your Audience Start with something that resonates with your station audience, measure engagement by seeing if it generates clicks, shares, and repeat visitors, and then add more content that might resonate with them.  You’ll find that adding new features will bring more visitors over time.   - RSS Feeds are not a Content Strategy Outside news should only spice the main reason people visit your website – your content.  Never fill a page with RSS links offsite.  We view these as reasons to leave your website; only paying advertisers should have that ability.   We want to help with your station website.  Please reach out to us at https://www.skyrocketradio.com.