Adobe Summit Recap: What Actually Ships, What It Really Costs

Hey, have a topic for us?Adobe Summit just dropped a wave of AI announcements - CX Enterprise, the new CX Analytics umbrella, the CX coworker, MCP servers, agents shipping in weeks rather than quarters. The keynote-friendly version is exciting.The honest version is more boring: none of it works without a data foundation. And most companies still don't have one.In this episode, Casper and Kasper recap what was actually announced, what it will likely cost, and why the same data-quality conversation keeps showing up — only now the stakes are higher, because GDPR, IT alignment, and AI training rights all sit on top of it.If you came home from Summit with a wishlist, this is the episode about turning it into a checklist.Blogpost mentioned in episode: https://accrease.com/articles/adobe-summit-2026-what-cmos-actually-need-to-know/