Adolescent Advertising

We’re back with another episode of Mind on Media: Conscious Conversations, where we are always increasing the dialogue around relevant media literacy topics and challenging you to think critically about the realm of media as you, or I, know it. You may recall on our last episode we deep dived into conversation around digital media advertising. Well we quickly recognized that it’s a very faceted topic to cover all in one segment, so we’re coming back to you with more advertising talk, but this time as it relates to our nation’s youth demographic. Guiding questions: What makes an ad for kids successful? How are advertising techniques toward youth changing/evolving? How can I teach my kids/students about advertising? Some Lagniappe reads & resources: Buy Me That! A Kids' Survival Guide to TV Advertising (VHS 1989) Advertising: how it influences children and teenagers 4 Ways Ads Target Kids, and What to Do About It