Adopting a customer-first, insights-driven marketing approach and creating intrapreneurship with Chris Meador, Wista

In this episode, Bruce sits down with Chris Meador of Wistia, who joined the tech startup during a period of growth and transformation to reimagine their marketing strategy as they continued to scale. In this episode, we chat about how to revamp marketing practices and effectively transitioning marketing team to adopt a customer-first, insights-driven approach for all campaigns, leading to wins like increased lead volume increases and double digit revenue growth. We also chat about Chris' history working with Facebook, and what it means to create a "job" within a job.