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EPISODE · Apr 29, 2025 · 25 MIN

Adopting a marketing mindset in L&D

from Learning at Large

What can L&D teams learn from marketing? As it turns out - quite a lot. In this episode, we're joined by Bianca Baumann and Mike Taylor, two learning experts passionate about applying marketing principles to learning design. From learner personas to engagement strategies, they explain how a marketing mindset can help L&D teams better connect with audiences, drive meaningful impact, and prove value to stakeholders. Ep. 66 Brought to you by Elucidat.  Want more insights? Get the latest tips, expert advice, and best practices from top L&D leaders - delivered straight to your inbox. The Learning at Large newsletter brings you monthly insider content to help you create and scale impactful learning. Subscribe now and never miss an edition!

Episode metadata supplied by the publisher feed · Published Apr 29, 2025

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Adopting a marketing mindset in L&D

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