AdQuantum’s Sergey Sukhov On Strengthening Ad Network Bonds for Better Performance

For smaller studios, building long-term relationships with ad networks is crucial. This means asking the right questions, leveraging the right data, and utilising all available resources effectively. Sergey Sukhov, Chief Business Development Officer at AdQuantum—a performance marketing agency that offers unique support to smaller game studios on top of traditional UA services—offers his advice for nailing all three in this episode. Alongside our hosts, Peggy Anne Salz and Brian Baglow, Sergey shares exactly what studios should bring to the negotiating table and how to obtain the right data from ad partners to know for certain whether to keep or kill your game. What's more, he breaks down Ad Quantum's bespoke solutions tailored to studios of all sizes and the creative format that outperforms all others. CHAPTER TIMESTAMPS 00:00 - Intro 02:17 - What does AdQuantum do? 04:35 - Tactics and questions for smaller studios 10:20 - Studios biggest challenges 12:15 - Navigating negotiations 15:20 - Building relationships with ad networks 20:35 - Get creative about creatives 24:15 - Formats that perform well 26:08 - AI for measurement 28:28 - Metrics that matter 30:00 - Emerging trends 32:20 - Favourite games Q&A * * * * * * * * * * * * * * *   ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event