ADR Strategy, Booking Windows & Local Insights in South Carolina, USA

In this episode of RevLabs by PriceLabs, host Becca Madigan welcomes industry experts Sarah Franzen and John An to break down short-term rental trends across key South Carolina markets — including the college-driven Seneca/Clemson area, Downtown Charleston, the Charleston beaches, and Myrtle Beach.The conversation explores what revenue managers are seeing beyond the graphs — how rising ADR isn’t translating to RevPAR gains, how OTA presence from large property managers can influence the trends you're seeing in the data, and how shrinking booking windows are shifting strategy across the board.What You’ll Learn:- Why rising ADR doesn’t always equal better revenue- How local PM behavior and OTA strategies impact your market view- When flexibility beats aggressive pricing in uncertain times🎧 Available now on Spotify, Apple Podcasts, YouTube, and more.#RevenueManagement #VacationRentals #RevLabsByPriceLabs