Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO

In today's episode of Category Visionaries, we speak with Adrien Menard, CEO and Co-Founder of Botify, an enterprise SEO platform that's raised over $82 Million in funding. Topics Discussed: Adrien’s experience as a French entrepreneur moving to the US, the excitement and anticipation of starting a new business journey The power of organic search and SEO as part of the internet’s original promise to connect businesses across the world The missed opportunities resulting from poorly optimized indexing processes, even among some of the biggest names in tech How Botify claimed their own space in the market, and rose above the background noise to stand apart from the competition The ongoing shift towards an SEO-focused approach and away from paid media channels   Favorite book:  7 Powers: The Foundations of Business Strategy