Adrienne Konecsnik: How to Prove Employee Advocacy Impact

Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy.Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practical insights for senior marketers, employer brand leads, and social media managers. Learn how to foster employee confidence on platforms like LinkedIn, establish a dedicated community manager role, and scale your program effectively across global and regional teams.Discover how Adrienne measures success not just by impressions, but by tangible clicks and community engagement, offering a blueprint for proving the ROI of your employee advocacy initiatives. Adrienne also shares actionable tips for overcoming common challenges, encouraging authentic content, and driving genuine leadership influence through your workforce. This is a must-listen for anyone serious about elevating their employer brand and social selling efforts.Dive deeper into employee advocacy:Explore the World's Biggest Employee Advocacy Study and revolutionize your strategy.Assess your program's strengths with our Employee Advocacy Health Check.Subscribe to The Employee Advocacy & Influence Podcast for more expert insights into B2B social and influence strategies.