#ADRullez05 Performance nie je stratégia

from ADMA x Kiavčin podcast · host ADMA x Rasťo Kiavčin

Performance dnes rieši takmer každý. Otázka je, ako.V tejto epizóde Marketing Rullez sa rozprávame o tom, kedy performance pomáha rásť a kedy nás naopak zvádza pozerať sa len na čísla a zabudnúť na širší kontext. So Silviou Benčičovou a Liborom Toporcerom sa bavíme o tom, čo im v praxi funguje, kde museli zmeniť pohľad, ako prepájajú performance s brandom a čo si dnes už viac strážia než samotný ROAS.Príde reč aj na automatizáciu a AI. Kde šetrí čas a energiu a kde je stále dôležité, aby rozhodoval človek, nie algoritmus.

Episode metadata supplied by the publisher feed · Published Feb 6, 2026

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#ADRullez05 Performance nie je stratégia

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