#ADRullez07 Lojalita zákazníka už nie je samozrejmosť

from ADMA x Kiavčin podcast · host ADMA x Rasťo Kiavčin

V ďalšej epizóde Marketing Rullez sa so Slávkou Jančíkovou (Foot Locker) rozprávame o tom, čo sme mali o správaní zákazníkov pochopiť skôr. Čo sa zmenilo, čo sme si len nahovárali a kde retail a e-commerce ešte stále fungujú podľa starých predstáv. Bavíme sa o reálnych skúsenostiach, o tom, čo dnes rozhoduje o výbere značky a čo musia firmy urobiť, ak nechcú, aby ich zákazník jedným scrollom vymenil.

Episode metadata supplied by the publisher feed · Published Feb 23, 2026

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#ADRullez07 Lojalita zákazníka už nie je samozrejmosť

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