Ads are coming to Whatsapp. Yayy 😂

They are putting ads on WhatsApp.The one app most Nigerians use for everything -- family, business, community, privacy. And if you are surprised, Koke thinks you should not be. Because this was always where it was going.In this episode, he traces the line from the moment these platforms launched for free to where that decision has now brought us. Somebody had to pay for Instagram. Somebody had to pay for Gmail, for WhatsApp, for Facebook. That somebody was always going to be the advertiser. And the price was always going to be your attention.He explains why traditional advertising is dying -- and why your social media feed killed it. He breaks down the storage economy -- why as data storage becomes more expensive, the pressure to show you more ads increases. And why WhatsApp ads are not a surprise. They are just the next logical step.Then he tells you about a Black Mirror episode from season seven.A teacher. A spinal injury. A chip that fixed everything for free -- until the free plan ran out and the upgrade cost more than they could afford. And then the ads started routing through her spine.Mid-class. Mid-conversation. Mid-sex.This is fiction. But Koke does not think it is far from the direction we are heading.The episode ends with the most unorthodox solution to a tech problem you will hear: seek spiritual fulfillment. Detach from the aspirational lifestyle big tech is selling. If your soul is already satisfied, there is very little left for them to sell you.Drop what you think in the comments. Koke is looking for more evidence -- for and against. ★ Support this podcast ★