EPISODE · Aug 11, 2026 · 24 MIN
Ads Find Her, Your Content Convinces Her: The System That Fills Studios
from The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners · host Jackie Murphy
Send Jackie A Message!Ads Find Her, Your Content Convinces Her: The System That Fills StudiosDo I run ads, or do I just keep posting organically? It's the question every studio owner asks... and it's not the right question. In this episode, I'm sharing the one number that should reorganize your whole marketing plan: people who see your organic content AND your paid ads are 61% more likely to convert than people who only see the ads. Ads and organic aren't competing for your budget, time, or energy. They're two halves of one marketing machine — and running either half alone is the expensive version of both.In this episode:Meta or Google? My honest answer in about a minute — and why your ad budget starts with MetaThe real reach of your organic posts (the average Instagram post reaches about 3.5% of your own followers — and what that means for your growth plan)Why referrals and organic are a bonus, not a marketing planThe 61% multiplier: what happens when someone sees your ads and your contentThe halo effect — how running ads makes your organic content work harder, including the study where searches for a brand's name jumped over 400%Why the first thing a curious stranger does is tap your profile (and what she needs to find there)Warm audiences: how the people your content attracts convert at 5–10% vs. about 2% for cold traffic — and how that quietly lowers your cost per member every weekYour one action this week: the two-question multiplier auditReady for ads? The Studio CEO Ads Agency is enrolling a few new clients for August. We only run ads for yoga and Pilates businesses; we're built to fit your payroll, and when you apply, we'll tell you honestly whether you're ready. The application takes less than two minutes. Work with Jackie MurphySay Hi on Instagram @studioceoofficialThe Studio CEO Ads Agency: https://www.jackiegmurphy.com/agencyJoin The Studio CEO Program: https://www.jackiegmurphy.com/studioceo
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Send Jackie A Message! Ads Find Her, Your Content Convinces Her: The System That Fills Studios Do I run ads, or do I just keep posting organically? It's the question every studio owner asks... and it's not the right question. In this episode, I'm sharing the one number that should reorganize your whole marketing plan: people who see your organic content AND your paid ads are 61% more likely to convert than people who only see the ads. Ads and organic aren't competing for your budget, ti...
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Ads Find Her, Your Content Convinces Her: The System That Fills Studios
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