ADSN | Ari Paparo on Google's path to ad tech dominance and stories along the way

from ADSN · host James Borow and Daniel Druger

Ari Paparo sits down to talk about his new book Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance, and talk about some of the defining moment of ad tech.Buy the book at https://www.amazon.com/Yield-Google-Bullied-Advertising-Dominance/dp/B0F67HV2BBFollow ADSN: https://TheADSN.comhttps://x.com/The_ADSNhttps://open.spotify.com/show/3JyftL7aNBc7Q5axOdIaovhttps://youtube.com/@theadsn

Episode metadata supplied by the publisher feed · Published Aug 29, 2025

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ADSN | Ari Paparo on Google's path to ad tech dominance and stories along the way

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