Adsquare: Why Location Context Powers Better Programmatic Advertising

Today we celebrate 150 episodes of Mobile Presence and recount the mobile mega-trends that have rocked the industry since the show made its debut in 2009. Top of the list is programmatic advertising, which is why we ask Tom Laband — CEO of adsquare, Europe’s leading provider for mobile audience data — for his advice. The post adsquare: Why Location Context Powers Better Programmatic Advertising appeared first on Mobile Presence.Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Episode metadata supplied by the publisher feed · Published May 12, 2015

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Adsquare: Why Location Context Powers Better Programmatic Advertising

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