AdTech Confidential: Mastering Vendor Due Diligence and Privacy with Richy Glassberg

Richy Glassberg is the CEO and Co-founder of SafeGuard Privacy, a company established in 2019 to help businesses manage privacy compliance with effectiveness and efficiency. He is a digital media veteran with more than 25 years of experience. Richy has led seven startups and held executive roles at renowned brands and businesses, such as CNN, MTVN, and Turner Broadcasting. In this episode… Every professional sector benefits from its regulatory and professional organizations, which hold any given industry up to higher standards and harmonize processes. As concerns over privacy and security intensify, so does the need for these types of organizations to offer support.  For digital marketing, the Interactive Advertising Bureau (IAB) plays a pivotal role by championing the interests of media and marketing professionals in the modern era. Navigating compliance remains a burning issue, and many companies are lost on how to address it. That's why the IAB partnered with SafeGuard Privacy on the IAB Vendor Diligence platform to help make it easier for companies to perform vendor due diligence. Now you can learn from leading organizations and experts on what it takes to stay ahead of the curve. In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels chat with Richy Glassberg, Co-founder and CEO of SafeGuard Privacy, on ad tech, compliance, and the IAB's role. They delve into Richy's extensive career in media, tackle pressing compliance issues in digital advertising, explore the impact of Demand Side Platforms (DSPs), and discuss the future trajectory of the industry.