Adult Literacy Developments in Emerging Markets

There is a strong correlation between adult literacy and income levels, which limits consumer discretionary spending. In 2013, adult literacy rates in emerging markets stood at 81.4% of the population aged 15 and over.  In some markets, this remains a significant obstacle in attracting foreign direct investment. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.