Advanced Audience Targeting in Google Ads

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Targeting Strategies" talk from the Paid Search Association Conference 2025. She explores the differences between audience and content targeting, discusses the shift in Google Ads' audience targeting capabilities, and looks at some exciting new features. Jyll also reveals her top 3 audience targeting strategies: non-linear targeting, creative-led targeting, and indirect competitor targeting. Tune in to discover how to adapt your Google Ads strategy and achieve better results with these advanced techniques.Key topics discussed:Understanding Audience vs. Content TargetingThe New World of Google Ads Audience TargetingNew Features: Google Engaged Audiences & Conversion-Based Customer ListsNon-linear Targeting: Reaching Your Audience Indirectly Yet EffectivelyCreative-Led Targeting: Using Ad Creative to Attract and RepelIndirect Competitor Targeting: Leveraging Non-Brand Searches In New WaysYou can get episode transcripts delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode59Inside Google Ads: Everything you need to know about Audience TargetingThis episode is a sneak peak at Jyll's upcoming book about Google Ads audience targeting. Sign up for free to be notified when her book is released at https://free.jyll.ca?utm_source=podcast&utm_medium=referral&utm_campaign=episode59Find Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://youtube.com/@the_google_prohttps://tiktok.com/@the_google_pro https://www.instagram.com/the_google_pro https://www.threads.net/@the_google_pro