Advanced content strategy - deep work in the attention economy at Podcamp '18

In this lightly-edited version of Jon's Western Mass Podcamp 2018 workshop discussion, Jon presents his advanced content method for using deep work as a way of differentiating your business. This interactive content strategy session builds on themes of content positioning, avoiding social media marketing overdose, the power of curation, and earning sustained attention by building opt-in communities. Audience members pose questions and Jon provides some coaching on content and business challenges, from content formats to ebooks to SEO. This is the second of two related podcasts - the first one covered how to reach today's informed buyer (and their networks). Yes, you can get Busting the Omnichannel on iTunes.